Accommodation Marketing Levy

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In November, the Municipality announced that they would be introducing a new marketing levy fee to be collected by Short-Term rental accommodation owners and remitted to the Municipality. The funds collected would be used to promote the region as a tourism destination, entice-large scale events to the area, and encourage visitation in the shoulder season.

Since that announcement, the Municipality has received valuable information, comments, and input from stakeholders.

Based on this feedback the Municipality is planning to undertake the following steps:

  1. Provide more stakeholder engagement opportunities to continue to gather more feedback and input.
  2. Take a “What We Heard” report to Council to assist them with their decision making concerning the marketing levy by-law, which will include concerns around the proposed implementation date, and the desire for an industry lead marketing levy committee, which were common concerns expressed.
  3. Establish a timeline for First Reading of the By-Law which is anticipated to be in the Spring.
  4. Based on Council’s direction bring back the By-Law, which may or may not include revisions for Second and final reading.

We understand this is an important topic for those that own short-term rentals. We encourage you to sign-up using the Stay Informed widget on the right-hand side of the page to stay updated on the process of the marketing levy By-Law. We will use this along with other communication methods such as Facebook and the local newspaper to help keep the public informed.

A By-Law requires that there be a first and second reading before becoming municipal law. During this process there will ample opportunity for public input.

For further information please see the frequently asked questions section.

PLEASE NOTE: Some community members have called to inquire about a March 19 deadline for feedback. This is not correct - we will have the opportunity for the public to attend events and provide feedback in early May.

The Municipality would like to thank everyone who has provided input. Once again, we encourage you to sign up to receive project update information.

In November, the Municipality announced that they would be introducing a new marketing levy fee to be collected by Short-Term rental accommodation owners and remitted to the Municipality. The funds collected would be used to promote the region as a tourism destination, entice-large scale events to the area, and encourage visitation in the shoulder season.

Since that announcement, the Municipality has received valuable information, comments, and input from stakeholders.

Based on this feedback the Municipality is planning to undertake the following steps:

  1. Provide more stakeholder engagement opportunities to continue to gather more feedback and input.
  2. Take a “What We Heard” report to Council to assist them with their decision making concerning the marketing levy by-law, which will include concerns around the proposed implementation date, and the desire for an industry lead marketing levy committee, which were common concerns expressed.
  3. Establish a timeline for First Reading of the By-Law which is anticipated to be in the Spring.
  4. Based on Council’s direction bring back the By-Law, which may or may not include revisions for Second and final reading.

We understand this is an important topic for those that own short-term rentals. We encourage you to sign-up using the Stay Informed widget on the right-hand side of the page to stay updated on the process of the marketing levy By-Law. We will use this along with other communication methods such as Facebook and the local newspaper to help keep the public informed.

A By-Law requires that there be a first and second reading before becoming municipal law. During this process there will ample opportunity for public input.

For further information please see the frequently asked questions section.

PLEASE NOTE: Some community members have called to inquire about a March 19 deadline for feedback. This is not correct - we will have the opportunity for the public to attend events and provide feedback in early May.

The Municipality would like to thank everyone who has provided input. Once again, we encourage you to sign up to receive project update information.

Page last updated: 07 Mar 2024, 07:13 AM